How to Host an Online Giveaway

Hosting a giveaway can be a powerful marketing tool. The potential for customers to win something without any liability on their end is a powerful draw. Plus, who’s going to turn down something free? There are a few things to keep in mind when hosting a giveaway on social media – my blog post here in collaboration with Bisque Imports runs you through the most important questions to ask before you launch!

  1. What’s your goal for the giveaway? 
  2. What are you giving away? Why?
  3. Where will the giveaway take place? 
  4. Is there a theme to your giveaway? 
  5. What are your social media numbers and engagement right now?

As an added note, be aware that scammers on Instagram are on the rise with giveaways; be sure to notify your followers to be on alert for spam DMs!