Hosting a giveaway can be a powerful marketing tool. The potential for customers to win something without any liability on their end is a powerful draw. Plus, who’s going to turn down something free? There are a few things to keep in mind when hosting a giveaway on social media – my blog post here in collaboration with Bisque Imports runs you through the most important questions to ask before you launch!
- What’s your goal for the giveaway?
- What are you giving away? Why?
- Where will the giveaway take place?
- Is there a theme to your giveaway?
- What are your social media numbers and engagement right now?
As an added note, be aware that scammers on Instagram are on the rise with giveaways; be sure to notify your followers to be on alert for spam DMs!